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Media Statement Regarding Mazda2
Mazda Canada Inc.

RICHMOND HILL, ON (Nov. 16, 2015) - Following a thorough evaluation of the B-car segment, Mazda Canada has decided not to launch the new generation Mazda2 in Canada. 

The opportunity for success in the subcompact segment is rapidly shrinking as the segment has lost considerable share of the market this year. Consumers have indicated a strong shift in their preferences towards crossover segments, especially in the new subcompact crossover segment which is one of the fastest growing segments in Canada this year and is far outpacing the market.  

This decision will allow Mazda Canada to focus our resources on the biggest growth opportunity, which is our CX line of crossovers, including the CX-3, CX-5 and an all-new CX-9 which will debut at the Los Angeles Auto Show on November 18, 2015. 

For further information: Sandra Lemaitre, Director, Public Relations (905) 787-7167; slemaitr@mazda.ca

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