Mazda Canada Signs Multi-year Exclusive Agreement with SIRIUS Canada

    TORONTO, Feb. 14 /CNW/ - SIRIUS Canada, the country's fastest growing
satellite radio company, and Mazda Canada today announced an exclusive,
multi-year agreement that will make SIRIUS Satellite Radio receivers available
in Mazda vehicles.
    Mazda Canada will offer factory-installed, fully integrated SIRIUS
Satellite Radio receivers with a subscription to SIRIUS Canada's premium 110
channel satellite radio service featuring the most commercial-free music and
exclusive talk and entertainment programming in Canada. Additional details
regarding the launch schedule and specific model availability will be
announced in the coming months.
    "We are thrilled to announce this partnership and make our premium 110
channel programming line up available to new Mazda customers," said Mark
Redmond, President and CEO, SIRIUS Canada Inc. "SIRIUS offers drivers and
passengers a completely unique and memorable in-vehicle entertainment
experience that can be fully customized to suit their taste."
    "Zoom-Zoom is all about people connecting with their cars and the
enjoyment of driving," said Don Romano, President, Mazda Canada Inc. "Now
drivers have a chance to enhance their driving pleasure with clear, CD quality
sound of SIRIUS satellite radio through their Mazda audio system."
    SIRIUS Canada's automotive partners include Aston Martin, Audi, BMW,
Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lincoln, Mazda, MINI,
Pana-Pacific, Subaru, Volkswagen and Volvo.

    About SIRIUS Canada
    From broadcast studios in Vancouver, Toronto, Montreal and New York,
SIRIUS Canada delivers 110 premium channels of the best commercial-free music
plus leading sports, news, talk and entertainment programming. With a total of
65 commercial-free music channels - the most in Canada - SIRIUS is the
original and only home of 100% commercial-free music. SIRIUS offers the
broadest range of Canadian content on satellite radio with 11 English and
French channels. SIRIUS Canada is the Official Satellite Radio Partner of the
CFL, NHL, NFL, NLL, NASCAR and NBA and broadcasts live play-by-play games of
the CFL, NHL, NFL and NBA. In addition, SIRIUS Satellite Radio is home to
broadcasts of U.S. College Football, English Premier League and NASCAR.
    In Canada, SIRIUS' automotive partners include Aston Martin, Audi, BMW,
Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lincoln, Mazda, Pana-Pacific,
Subaru, Volkswagen and Volvo.
    For more information please visit:

    About Mazda Canada Inc.
    Mazda Canada Inc. is responsible for the sales and marketing, customer
service and parts support of Mazda vehicles in Canada. Headquartered in
Richmond Hill, Ontario, Mazda Canada has a nationwide network of 160
dealerships. For additional information visit Mazda Canada's media website at

For further information:
For further information: For SIRIUS Canada: Jeff Roman, Corporate
Communications, SIRIUS Canada, (Tel) (416) 513-7434, (Mobile) (416) 346-5157,
(Email); For Mazda Canada: Greg Young, Director,
Corporate Public Relations, Mazda Canada Inc., (905) 787-7094,