Nationwide Contest Launches to Acknowledge Children for their Athletic Achievements

    "Mazda Legends in the Making"

    TORONTO, Oct. 23 /CNW/ - Mazda and Rogers Consumer Publishing are excited
to announce a heartwarming new contest, the Mazda Legends in the Making
contest launching today.
    This unique and interactive contest gives family and friends a chance to
boast nationwide about their child athlete for a chance to win one of
10 weekly prizes of $2,500 cash.
    "We want to create a sense of community with this campaign," says Peter
Whaley, Senior Director, Sales and Marketing for Mazda Canada. "Pride is up
for grabs in the game, and we want to make our young athletes a part of the

    Here's how you enter:

    Parents can log on to the website to nominate their
child(ren) with:(1) A 30-second video OR photo of their rising star playing their
        favorite sport, and
    (2) Submit 100 words or less, telling everyone why their child is a
        legend in the making.Here's how you win:

    It's easy - start spreading the word and get voting! Nominators can send
tell-a-friends encouraging friends and family to vote for their child. Fans
are also part of the experience. Visitors to the site can view nominees and
vote for their faves. Vote as much as once daily for your very own Legend in
the Making! Each week, the child with the most votes will win a $2,500 cash
    "There are a lot of Canadian children with big sports dreams," says
Whaley. "If we can give them some recognition at a young age it will encourage
them to strive to be the best they can be."
    The contest runs from October 22, 2007 to December 31, 2007. Full contest
details are available at

    About Mazda:

    Mazda Canada Inc. is responsible for the sales and marketing, customer
service and parts support of Mazda vehicles in Canada. Headquartered in
Richmond Hill, Ontario, Mazda Canada has a nationwide network of
160 dealerships.

    About Sportsnet:

    Rogers Sportsnet, Canada's Live event leader, offers viewers five
channels featuring regional and national sports programming: Sportsnet East,
Sportsnet Ontario, Sportsnet West, Sportsnet Pacific and Sportsnet HD.
Sportsnet keeps fans up-to-date on all the latest news and highlights with
Sportsnet Connected and Sportsnet is a division of Rogers Media

    About Maclean's:

    Maclean's is Canada's only national weekly current affairs magazine.
Maclean's enlightens, engages and entertains 2.9 million readers with strong
investigative reporting and exclusive stories from leading journalists in the
fields of international affairs, social issues, national politics, business
and culture.

For further information:
For further information: Mazda Canada: Gregory Young, Director,
Corporate Public Relations, (905) 787-7094,