News

Mazda Coffee Tour explores how cafés and cars both serve as vehicles for connection, bringing people and neighbourhoods closer together.

• The Mazda Coffee Tour arrives in Montréal for its second edition, following its inaugural route through Toronto.
• A six-stop journey explores the cafés, neighbourhoods, and cultural history that have shaped Montréal's unique identity.
• The Mazda CX-70 and CX-90 PHEV are named the official vehicles of the tour, showcasing how electrified mobility can support intentional exploration across the city.

RICHMOND HILL, ON, Sept. 29, 2026 /CNW/ -- Mazda Canada today announced the Montréal edition of the Mazda Coffee Tour, inviting Canadians to explore the history, culture, and neighbourhoods that have shaped one of Canada's most vibrant cities through the lens of coffee and connection.

The Montréal edition marks the second chapter of the Mazda Coffee Tour. Following its debut in Toronto, where the route celebrated the city's diverse and multicultural coffee scene, the program continues to showcase the people, places, and stories that shape communities across Canada.

Rooted in Mazda's belief that meaningful moments are found in every journey, this year's Mazda Coffee Tour is built around a simple idea: coffee and cars are both vehicles for connection. One brings people together. One brings neighbourhoods closer.

Long before specialty coffee became a trend, Montréal's cafés were places where neighbours gathered, friendships formed and communities found a sense of belonging. From the immigrant cafés that helped shape the city's identity to today's thriving specialty coffee scene, these gathering places remain an important part of Montréal's cultural fabric. Inspired by this legacy, the Mazda Coffee Tour invites Canadians to discover the stories, communities, and neighbourhoods that have shaped Montréal's café culture, one cup at a time.

"At Mazda, we believe some of life's most meaningful moments happen when people come together," said Amy Fleming, President and CEO, Mazda Canada. "For generations, Montréal's cafés have served as gathering places where communities connect, ideas are shared, and relationships are built. Through the Mazda Coffee Tour, we're celebrating those connections while showcasing how our vehicles can help people discover the neighbourhoods, stories, and experiences that bring a city to life."

To help bring Montréal's café culture and neighbourhood history to life, Mazda partnered with Thom Seivewright, founder of Montreal Expert and one of the city's leading storytellers and tour guides, to provide cultural and historical context throughout the experience. The Mazda Coffee Tour's Montréal route has been thoughtfully designed to explore the city's unique identity, highlighting its historic neighbourhoods, diverse cultural influences, and cafés that preserve traditions and continue to shape community life across Montréal.

"One of the best ways to understand Montréal is through its cafés," said Thom Seivewright, Founder, Montreal Expert. "Montréal's cafés, like Montréal's neighbourhoods, each have their own vibe, their own community, and their own specialties. That's part of what makes this city so fascinating. Every stop on this route offers a different perspective on the city and the people who shape it, revealing the stories, cultures, and connections that have defined these communities for generations. The Mazda Coffee Tour brings that to life, one cup, one neighbourhood, and one drive at a time."

The Official Mazda Coffee Tour Montréal Route

The official route features six carefully selected stops that showcase Montréal's rich coffee culture and the community spirit that defines its neighbourhoods:

• Café Olimpico (Mile End) – A Montréal institution since 1970, celebrated for its authentic Italian coffee culture and enduring sense of community.
• Alphabet Café (Mile End) – A modern café blending Greek coffee traditions with creative specialty beverages and a vibrant neighbourhood presence.
• Café Saint-Henri (Mile-Ex) – Québec's first micro-roaster and a pioneer of Montréal's specialty coffee movement, featuring a hands-on coffee workshop that celebrates the craft behind every cup.
• Arthurs (Saint-Henri) – A local favourite known for its lively brunch culture, warm hospitality, and creative approach to comfort food.
• La Cave à Manger (Old Montréal) – A charming café destination recognized for its exceptional baked goods, affogato, and historic surroundings.
• Café Social B Hive (Griffintown) – A vibrant community hub where specialty coffee, creativity, music, and culture intersect.

Mazda CX-70 and CX-90 Named Official Vehicles of the Mazda Coffee Tour

Inspired by coffee culture's focus on craftsmanship, intentional living, and meaningful discovery, the Mazda CX-70 and CX-90 Plug-In Hybrid Electric Vehicles have been named the official vehicles of this year's Mazda Coffee Tour.

The Montréal route was intentionally designed around the capabilities of the spacious Mazda CX-70 and PHEVs. Connecting neighbourhoods across the city, the route showcases how electrified mobility can support meaningful exploration while reducing emissions on everyday drives. With ample room for family and friends, the vehicles make it easy to discover Montréal together. Combining Mazda's signature driving dynamics with the flexibility of electrified driving, the CX-70 and CX-90 PHEV are a natural fit for a journey built around connection, discovery, and community.

Canadians interested in exploring the Montréal route, as well as previous Mazda Coffee Tour locations, can visit mazda.ca/coffee

About Mazda Canada Inc.

Proudly founded in Hiroshima, Japan, Mazda has a history of sophisticated craftsmanship and innovation, and a purpose to enrich life-in-motion for those it serves. By putting humans at the center of everything it does, Mazda aspires to create uplifting experiences with our vehicles and for people. 

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 163 retail stores. For additional information visit Mazda Canada's media website at www.media.mazda.ca.

Follow @MazdaCanada on social media: Facebook, Instagram, X, YouTube, and Threads. 

SOURCE Mazda Canada Inc.